-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

How OTT Users Choose Subscription Services

Learn more about SVOD at Streaming Media East.

Read the complete transcript of this clip:

Jeanne Sachs: We do research regularly, pretty much globally around user frustrations, viewing challenges, and user behavior. And this was a study that we did in 2021. It was actually a U.S.-Based study around streaming frustrations, and with so many streaming services available, what factors really are important to the end user when they're deciding to use one service versus another?

The stats are really interesting. Obviously, people really want it to be easy to use, big surprise there. People really care about buffering. This is something that is a big issue at Panthera. We are focused on this challenge as an organization. People say they want their videos to play seamlessly without buffering. That's 41%. They want it to be affordable. They want services, tech shows, and movies. That's 39%. Obviously, it's surprising that only 34% care that if they have a mobile app. They want discovery to be easy, and they want to be able to download their videos. So those are the stats around the factors that our research in the U.S. tells us are important to people when they're talking about what services they're going to subscribe to.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Will Ads or Subscriptions Prevail With Streaming Consumers?

When it comes to consumers' evolving viewing preferences and the pitch and yaw of streaming monetization, will we ever see a clear winner between advertising-based and subscription services when it comes to OTT and streaming content delivery and consumption? Philo Head of Advertising Reed Barker and Norsk CMO Eric Schumacher-Rasmussen discuss in this clip from their Streaming Media East 2023 keynote.

Dropp's Sushil Prabhu Talks Streaming Micropayment Tech and Strategy

What are micropayments, and why are they attracting recent industry attention? Tim Siglin speaks with Sushil Prabhu of Dropp about why effective micropayment technology is needed now more than ever due to subscription fatigue and how Dropp has created a hybrid system of banking technologies combined with distributed ledger technologies to create a seamless method for users to pay for individual pieces of content.

How to Ease OTT Consumers Into Behind-the-Paywall Content

Is local news the ultimate gateway drug for streaming TV services like NBCUniversal's Peacock, as they try to attract customers to their premium paid content offerings? Chicken Soup for the Soul's Philippe Guelton discusses this topic with ESHAP CEO Evan Shapiro in this clip from Streaming Media Connect 2023.

Will OTT Consolidation Hamper Innovation?

The past 18 months have seen no shortage of mergers and acquisitions, and it has me wondering if all this consolidation will lead toward innovation. My gut says no, and plenty of industry pundits agree, but it could bring improvements to the customer experience.

OTT Viewing Trends in Discovery and Service-Hopping

Parks Associates president Elizabeth Parks discusses recent survey data on OTT market segments and explains how, in the current fragmented OTT services market, OTT service providers need to adopt a new mindset for retaining subscribers and reducing churn, in this clip from her presentation at Streaming Media West Connect 2021.

Has Content Aggregation Made Skinny OTT Bundles Obsolete

Struum's Paul Pastor discusses the rise of app-hopping in OTT consumer behavior--even as concentration in the market around the major services increases--and the role Struum aims to play in OTT discovery and recommendation for longtail content in this clip from a panel at Streaming Media West 2021.

Appointment Viewing and the Future of Streaming Monetization

Amagi SVP Mike Woods identifies the "Three Horsemen of the Streaming Apocalypse" and what they reveal about the future of the streaming industry in this clip from a panel at Streaming Media West Connect 2021.