Video: How to Monetize Your Roku Channel
Roku Director of Product Management Bill Shapiro delivers a detailed demo on how to monetize your content on Roku channel in Part 2 of this 2-part series. Part 1 focuses on how to build a channel.
Learn more about OTT monetization at Streaming Media East.
Read the complete transcript of this demo:
Bill Shapiro: Essentially, I've created a channel, so the branding is there, the content is there, and really the only thing, other than filling in a little bit of additional information, is choosing how to monetize my content.
We have monetization built into Direct Publisher, so I can choose to monetize my content with ads. I'll go ahead and say yes. Then I can either choose to use my own ad server, so if I had my own ad sales team and want to leverage my own ads, I can certainly do that. What most publishers choose is to use the Roku audience network, so that essentially means it lets Roku handle all of the ads for you, so we handle selling the ads, inserting the ads. It's essentially a check box. We insert ads and you get a revenue share of the revenue for your channel. It makes it incredibly easy. We have an ad sales team that's entirely focused on selling ads for TV. We have great targeting data, and we'll talk about this a little bit more later, so we're able to get great CPMs for TV ads.
I'll go ahead and choose that option. Then there's a bit more administrative information I could choose to fill in if I wanted to, but I won't bore you with that during a demo. The last option ... I can also add some screenshots to show in the channel store, so I will hit the 'auto generate' button and let it automatically generate a screenshot of my app for me to make that super easy, and then I can add additional screenshots or artwork that I want to use to showcase my channel. The network is a little bit slow here.
Finally, I could just fill in a little bit of administrative information, which I won't bore you with, and then the last step is to go ahead and preview and publish your channel. To preview it, there is a URL that will add this channel to my Roku account, so I click there. I would go ahead and add the channel, and then I would be able to bring it up on my Roku device, play around with it, navigate, watch the content, watch ads, etc., make sure it is exactly what I want it to look like on the Roku device, which unfortunately we don't have a TV here so we can't do it, but I would be able to go ahead and do that.
Once I'm happy with that and I fill in the rest of the information, this Publish button would illuminate and I can submit my channel to be reviewed by Roku and then publish.
Related Articles
Are cord-cutting and FAST driving OTT growth in 2022? Roku US Head of Verticals Jessica Masters discusses OTT monetization and emerging viewership and adoption trends in OTT in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
28 Jun 2022
Roku Director of East Coast Sales Jessica Masters discusses how Roku has deployed OneView to help users leverage cross-channel streaming data since acquiring dataxu.
20 May 2022
Fox Networks SVP, Distribution Sherry Brennan makes the case for a stronger consumer proposition in OTT advertising in this clip from OTT Leadership Summit at Streaming Media West 2018.
05 Apr 2019
Agora co-founder Tony Wang discusses how mobile engagement, via multi-host talkback and interaction, has changed the way his company has monetized live video.
26 Oct 2017
InPlayer CEO George Meek discusses the challenges of enabling and supporting online sales of video content, from transactions to localization to time-to-market and paywalls.
10 Aug 2017
With the shift in consumer viewing patterns for premium TV content toward OTT, online, and mobile, how are major content providers meeting the challenges of monetization with reduced ad loads and different UX expectations?
06 Jul 2017
TasteMade's Jay Holzer identifies the three pillars of a modern media company: studio, community, and platform.
06 Mar 2017