Elemental Technologies: View From the Top 2014
Time-shifted services to enrich live TV experiences can be adapted for multiscreen viewing and offer new ways to package live content alongside targeted advertising. Increasingly, consumers expect their video anywhere, on any device and want to view that content with DVR controls like time delay, pause or repeat. Between 2011 and early 2014, the number of urban television consumers watching time-shifted content increased from 30% to 43%.
The Elemental® Delta video delivery platform helps content owners and distributors add new time-shifted services, reduce distribution costs and more precisely manage content in multiscreen delivery deployments. It supports multiscreen delivery of advanced live-to-VOD services such as catch-up TV, start-over TV and nPVR controls. Targeted advertising streamed on top of existing commercial breaks offers distributors a new monetization avenue.
Elemental Delta combines just-in-time (JIT) packaging, origin services, intelligent caching, dynamic ad insertion and replacement, and end-to-end encrypted content protection functions in a single platform. The platform reduces multiscreen system complexity with the ability to transform any input into any output for high-quality, secure video delivery.
A complement to existing CDN topologies, Elemental Delta is based on Elemental’s software-defined video approach that allows video providers to run software across an optimal combination of dedicated and virtualized resources in private and public data centers. Together, Elemental Delta and software-defined infrastructure enable easy integration of live-to-VOD services into existing broadcast workflows, from live broadcast capture to video encoding at the network edge. Elemental Delta is available as a cloud service, VM subscription, or appliance. After extensive testing, initial customers include major telco, over-the-top TV (OTT), broadcast, satellite and mobile operators in the U.S., Europe and Middle East.
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