OTT video consumption is experiencing explosive growth.
Parks Associates found that 31 percent of U.S. broadband households have multiple OTT service subscriptions, and according to Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021.
Many content owners and service providers are jumping on the OTT bandwagon to satisfy consumer demand for content on every screen, while benefiting from additional revenue streams. But they must provide an exceptional quality of experience (QoE) in the OTT environment. Viewers expect the same video quality online that they received from traditional pay-TV services.
Harmonic, with its long history of leadership in video delivery technology and services, is enhancing the capabilities of OTT workflows, from acquisition to delivery, to enable better video experiences for consumers and to accelerate the time to market for new offerings.
Our EyeQ™ content-aware video compression solution enables OTT service providers to deliver a superior viewing experience on HTTP-connected devices while reducing bandwidth consumption by up to 50 percent. By lowering the bitrate, EyeQ significantly improves QoE, especially in situations where network performance suffers, without reducing the resolution.
Harmonic’s VOS™ cloud-native media processing platform offers best-in-class video compression and optimization techniques for delivering OTT content, including time-shift TV, streamlined content capture, UHD encoding and streaming, and dynamic ad insertion capabilities for live and VOD OTT streams.
As OTT video consumption continues to grow, Harmonic will help pay-TV operators all around the world deliver crystal-clear video, gain increased business agility and successfully monetize OTT video services.
-Eric Armstrong, Vice President, Cloud & SaaS Solutions - Harmonic