Monetization Strategies in a Hybrid TVE/OTT World

This session from the Discovery Track at Streaming Media East 2015 is all about maximizing revenue in a rapidly evolving hybrid TVE and OTT worlds. How do companies continue to support the TVE ecosystem while taking advantage new OTT opportunities? What are the best options for optimizing OTT revenue? How will a la carte offerings from cable providers impact long term OTT monetization strategies of content owners? What is the future role of TVE authentication in an evolving OTT world? Are new monetization strategies such as membership clubs, paywalls and device based pricing models working in the video world? We'll tackle these and other key questions facing the streaming video industry today.

Speaker: Craig Barberich, Head of Media Solutions, Zuora

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