Online Video Industry Forecast 2012: RealGravity
[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine.]
For the past decade, video syndication options have been limited to big online video platform players with complex pricing, technological hurdles and vague reporting. When my co-founder and I were looking for a solution at our former company we could not find a simple solution that performed well. Why was it so hard to find something that worked out of the box, could scale onto publisher sites with advertising, had detailed reporting and didn't require a team of engineers to install? We attacked the problem and launched RealGravity, an all-in-one, online video platform, coupled with a content exchange and advertising solution.
One of the driving forces behind RealGravity is our belief that the future of online video happens across a variety of sites. We believe that online video syndication is no longer about pointing an audience to one destination, but to several locations where the audience already exists. Universal Sports recognized the power of syndicating its track & field and Olympic content to niche sports sites with a passionate, engaged audience. RealGravity helped Universal Sports streamline reporting, manage contracts, and create custom skinned players for all of its end user sites. The result was an increase in revenue and a simple, efficient way to track all Universal Sports' content.
While developing the OVP, we realized that building an easy-to-use Network OVP was not enough. We integrated a content marketplace and an ad solution that works with leading advertising exchanges. These tools make RealGravity the simplest and most economical OVP available today.
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