Online Video Industry Forecast 2012: Soup Digital Innovations
[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine.]
What will be the impact when viewers awaken from being "comfortably numb" to the current video monetization model?
What happens when innovation at the intersection of digital marketing, technology and decision process evolves from novel to normal?
Both of these questions become very relevant as online video migrates from an advertising vehicle to a marketing deliverable. All signs point to the online audience's increasing lack of tolerance for intrusive strategies while at the same time enterprises are struggling with the expense and loss of brand control for a viral, social networking based strategy.
One of the realities of becoming main stream is that media will be viewed like all other expenses and will be held up to the same return on investment standards. While video is undisputed in its capability to inspire, educate and communicate your brand promise, the potential for video driving corporate revenue remains largely untapped. Here are a few of the factors to make this a reality:
• Increase return on investment by re-purposing existing video assets to drive revenue generation using Pause Solutions technology (move from increasing network to net worth)
• Recording actions and engagements measure communication effectiveness better than "likes" or "fans"
• Distribution of unified video and engagement content allows the brand message to be the same across multiple channels but the desired outcome be channel-specific
Our approach to solving these critical decision factors is built on a philosophy that people want what they want, when they want it. Soup Digital will continue delivering solutions with respect for the consumer, brand promise and desired outcome.
www.soupdigital.com
This article is Sponsored Content
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