UStream: 2015 Online Video Industry Prediction
Ustream is the world’s most scalable and social live video platform. Our mission is to empower businesses and societies to be more transparent, more productive, and build deeper relationships through the power of video. Enterprise video is growing at an incredible rate, with online video predicted to double by 2016. Over half of our customer base uses the Ustream platform to stream securely across their organization. Reaching employees through an engaging medium inside and out on the field can be challenging, and Ustream plans to provide a comprehensive, reliable solution.
In addition, demand generation through video is a recurring use case we hear from our customers. Live and recorded video serves as an excellent way to boost sales and drive leads; real-time analytics provide a tool to optimize campaigns as they are running. With this in mind, we plan to spend 2015 focusing on enhancing these feature sets and products to ensure that we continue to meet customer demand. As winner of Streaming Media’s Best Live Video Platform, Ustream plans to continue delivering the excellence that our customers trust.
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