Buyers' Guide: Hardware Transcoders

Although software transcoding is accept­able for transcoding most VOD streams and even low-volume live programming, most high-volume live applications need hardware for efficient transcoding, both to save you money and to save the planet. This buyers' guide will cover: What hardware transcoders are, what you need to bring to the table to identify the best hardware transcoder, factors to consider when choosing one, choosing a hardware transcoder for cloud workflows, and choosing a hardware transcoder for on-prem workflows.

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

The State of Live Sports Streaming 2025

The sports media sector continues to undergo rapid change, with streaming aggregators attempting to reconsolidate for greater ef­ficiency but still falling short of traditional broadcast models in reach and revenue.

Buyers' Guide: Third-Party Commercial Streaming Codecs

For some streamers, open-source solutions meet all their needs. For others, commercial codecs deliver efficiency and optimizations that justify the cost. This article explores the factors that influence those decisions.

How to Monetize Interactive Live Sports Streaming with Real-Time SSAI

Interactivity revenue generator Play Anywhere and ultra-low-latency live streaming platform Phenix Real Time Solutions partner for real-time SSAI at scale

The Day After: Post-Cookie Apocalypse Inventory Value Enhancement for Second-Tier Video Publishers

As third-party cookies disappear, video publishers face a stark reality. Without precise targeting and retargeting, their ad inventory risks becoming commoditized. For midsize players like FAST channels and smaller ad-supported streaming platforms, this challenge is especially acute. The result will be a shift toward generic ads aimed at generic audiences, driving down CPMs and diminishing advertiser interest. To avoid this fate, publishers must adopt innovative, privacy-compliant strategies to maintain—and even grow—the value of their ad inventory.

Managing Teleprompter Scrolling Speed with Elgato Stream Deck and Pedal

One of the most challenging aspects of reading from a teleprompter has always been speed control. Unless you get the speed just right, you either have to rush or slow down your narration, and either adjustment adds stress to your delivery that can force a glitch and another retake. Fortunately, Elgato has two hardware options you can use to control scrolling speed; the Stream Deck+ ($199.99) and Stream Deck Pedal ($89.99). Elgato was kind enough to send both options for me to try, and I'll briefly recount my experience here.

Review: Elgato Prompter

The $279 Elgato Prompter is a unique product that performs well in its namesake role but offers a range of functionality that extends far beyond script reading. You'll find Prompter highly useful if you're a frequent video conference participant, if you create screencams or recorded product demonstrations, and even if you produce webinars.

AI and Streaming Media

This article explores the current state of AI in the streaming encoding, delivery, playback, and monetization ecosystems. By understanding the developments and considering key questions when evaluating AI-powered solutions, streaming professionals can make informed decisions about incorporating AI into their video processing pipelines and prepare for the future of AI-driven video technologies.

Tutorial: How to Nail Your First LinkedIn Live Event

If you make it to the end, you'll learn why it's so hard to start your LinkedIn Live event smoothly (it's not your fault) and some thoughts on how to start like a pro in the future.

Decoding the Landscape: Recent Developments in Video Codec Licensing

Navigating the ever-changing world of video codec licensing can be complex. This article breaks down major IP-related events from the past 18 months, including the new European SEP licensing rules, Avanci's new video patent pool, and the Sisvel-RPX deal. Explore who's making deals, what technologies are involved, and the implications for royalty-free models

The State of Video Codecs 2024

It's been 3-plus years since the MPEG codec explosion that brought us VVC, LCEVC, and EVC. Rather than breathlessly trumpet every single-digit quality improvement or design win, I'll quickly get you up-to-speed on quality, playability, and usage of the most commonly utilized video codecs and then explore new codec-related advancements in business and technology.

How to Deploy GPAC for FFmpeg Packaging and ABR Distribution

As much as we love FFmpeg for transcoding op­erations, it can get frustrating when packag­ing your content for ABR delivery. By packag­ing, I mean formatting and segmenting your media files, creating manifest files for HLS and DASH, for­matting for CMAF, and managing multiple audio and subtitle streams. Fortunately, there are easier-to-use solutions that are equally open source and equal­ly free. In this article, I'll focus on GPAC, which is a great packaging alternative.

Review: ViCueSoft CodecWar

CodecWar is an analysis service created by ViCueSoft, the developer of codec analy­sis tools VQ Analyzer, VQ DVK, and VQ Probe. As currently configured, the site's ideal users are researchers who are looking for a convenient way to compare codecs using relevant datasets and codec developers who are looking for a structured way to benchmark their codecs against others. In contrast, it's not a particularly convenient way for streaming producers to run experiments to optimise their encoding parameters, although it could grow into this.

The State of VVC Adoption and Implementation

If you're a video publisher who doesn't rank high in the VVC patent list, it's likely that you won't consider VVC until 2026 or later. If you're looking to augment your H.264 encodes with a more efficient codec before then, your most likely choices are HEVC and AV1, with LCEVC also an option. However, if you're a product or service provider in the streaming media ecosystem, it's long past the time to start considering where and when VVC is going to fit in for you and your target customers.

The State of Video Codecs 2023

Welcome to your codec update for 2023. I'm here to help you decide whether it's time to go all in on AV1, VVC, LCEVC, or EVC or whether it's better to stick with H.264, VP9, and HEVC. Along the way, I'll include 2022-2023 updates to identify significant changes that have occurred since last year.

How to Produce VVC With FFmpeg

Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I'll take you through those tests while encoding VVC using a version of FFmpeg that includes the Fraunhofer VVC codec.

How to Script for FFmpeg Using PowerShell and BASH

FFmpeg was designed as a cross-platform solution for video and audio recording, conversion, and streaming using simple static command lines. Using variables and "for loops" in a command string simplifies the reuse of existing scripts and helps automate their operation. While you can't use these scripts in the Windows Command window, you can use Microsoft PowerShell in Windows and Bash on Linux and the Mac. In this tutorial, you'll learn how to create and run such scripts with PowerShell and Bash.

Review: Moscow State University Video Quality Measurement Tool 14.1

Unlimited file analysis and Python interface highlight the new features

Google Chrome Plays HEVC: What Does it Mean?

In late September, Google quietly let slip the news that it now offers playback support for HEVC in Chrome when it's already available in the underlying platform. This is bigger news than Google is letting on, but its immediate impact remains to be seen. We surveyed a number of experts and analysts to gauge its meaning for increased HEVC usage and more, and how it affects DRM and HDR.