-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Adap.TV Offers Precise Page Placement and Player Type

Article Featured Image

Companies advertising with online video know the pitfall: sometimes their ads end up showing on inappropriate sites, or far down on pages where they're unlikely to be seen. Adap.TV is turning that problem into an opportunity, and has announced enhanced filtering capabilities that allow advertisers to specify exactly what they want.

The changes are found in the Adap.tv Marketplace, where ad buyers can now select the type of video content and the player that their ad will play on, as well as exact page placement. This kind of transparency seems essential if major advertisers are going to trust their budgets to online video.

Other filters in the Adap.TV Marketplace let buyers choose the audiences they want to target and the video quality: they can select professional, semi-professional, and user-generated content. They can also specify if their ad shows on computers, mobile devices, or connected TVs; and whether it plays automatically or only when selected.

"As buyers, we need to know precisely what we're buying, not only to know we're paying an appropriate price, but to assure that we're delivering the quality placements our clients' desire," says Coleman Engellenner, director of advertising for Apollo Interactive. "Adap.tv's buy-side tools remove the unknowns, instilling greater confidence in our online video investments."

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Adap.TV: Tech Improvements Leading to Higher Video Ad Spending

Quarterly state of the industry report finds that agencies are increasingly planning TV and online video campaigns together.

Adap.tv Uses Nielsen Data in Unified Ad Buying Tool

Buyers can unify online spending with TV spending by targeting online ads to Nielsen TV audience segments.

Adap.tv Intros App Center for Online Video Advertising

Ad technology partners can now offer their services from within a unified Adap.tv advertising console.

Adap.tv Introduces the Upfront Marketplace, Simplifies Ad Buys

Aims to replace the "relic of the pre-digital world" RFP process with a platform for making hundreds of buys at once.

Brands Will Choose Online Video Over Display Ads in 2012: Adap.tv

Study shows that advertisers will increase online video spending this year, and that brands want viewer engagement.

Adap.tv and TRA Offer Insights for Online Video Advertisers

Partnership allows brands to augment their broadcast campaigns with online video ads.

Ad Rates Up 125% for Premium Video, Says Adap.tv

Advertisers are desperate to get their ads shown on premium online video. Competition for good spots is so strong that ad rates are skyrocketing.

Adap.tv Secures $20M in Funding

Investment will be used to grow internationally and improve the company's technology platform.

Adap.tv Intros Ad-management System

Ad marketplace company debuts platform for running and managing online video advertising campaigns.