Adblock Rates 10% to 30% Globally, Finds JW Player Report
How common are ad-blockers? In a report that analyzes data collected through July, video player company JW Player says between 10 and 30 percent of people use them in different countries. Users turn to them to take back control over their online video experiences and because they're disturbed by intrusive banner ads, JW Player said in a press statement.
The report finds that mobile video views are growing, but mobile advertising isn't keeping pace. JW Player finds that 30 percent of online video viewers use a smartphone, while 6 percent use a tablet. Despite that, only 10 percent of ads use HTML5, which displays on all mobile browsers. The vast majority of ad impressions use the VPAID standard, which is Flash only. Google's DART is the most popular ad server in the JW Player ecosystem, with 35 percent of all impressions. It's followed by Facebook's LiveRail with 24 percent.
JW Player looked at browser use and notes that Chrome is the clear leader, currently with 57 percent of the market. Safari has 11 percent, IE and Edge combined have 10 percent, and Firefox has 9 percent.
The report, Trends in Online Video 2015, is free to view (no registration required). It comes from JW Player's analytics service, which has measured over 10 billion video plays initiated by over 1 billion unique viewers.
Related Articles
Publishers can quickly create cost-effective VR apps and experiences, then play them on desktop computers or mobile devices.
13 Oct 2016
Even free JW Player users can access the Apple TV App Builder, making a tvOS app that's ready for final approval in only one day.
18 Feb 2016
Rewritten from the ground up, the player is now smaller and faster loading, with one unified version for both HTML5 and Flash video playback.
13 Aug 2015
Direct email support had been a Pro feature, but that's now reserved for paying Premium members.
29 Jul 2015
Much has changed since the iPad was released five years ago, with HTML5 video maturing across all platforms.
06 Apr 2015