-->

Adobe Primetime Gains Dynamic Ad Insertion for DASH Video: MWC

Article Featured Image

At the Mobile World Congress in Barcelona, Spain, Adobe announced that Primetime, its platform for multiscreen TV content and advertising, now offers dynamic ad insertion (DAI) in MPEG-DASH video. Primetime already offered DAI for HLS streams, and the DASH implementation follows the same workflows.

For both DASH and HLS, Primetime takes the same input formats and transcodes them for the right output. Ads are stitched into the video stream so that viewers experience a smooth TV-like transition between content and advertisement, with no buffering. Primetime's DAI works for all video resolutions, including HD and 4K.

Adobe claims that Primetime's DAI implementation is the only one around available with both client- and server-side configurations. The company also promises that media customers can use it to stream video with lower CDN costs.

Primetime's DASH DAI implementation follows the same rules as its HLS implementation. That means customers can create trick play settings (such as pause, fast-forward, and rewind), seek settings, and ad forgiveness settings (specifying times when viewers shouldn't see an ad).

The only difference in Adobe's DASH and HLS DAI implementations is how ad cues are specified. DASH requires that custom ad cues are parsed out from a manifest.

An early customer of Primetime's DASH DAI implementation is French broadcaster M6, which will use it when streaming the UEFA Football Championship this summer.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Sports Fans Love Streaming: 37% Watch on Devices Other Than TVs

When it's game time, sports fans are happy to reach for the nearest connected device to see their favorite team. But they're surprisingly unaware of TV Everywhere options.

Adobe Launches Primetime Planning Platform for Streamed Video Ads

With the TV Media Management platform, broadcasters and agencies can forecast demographic availability for IP content months in advance.

Programmatic Ad Buying: And Now a Word From Our Sponsors

The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long?

Adobe Adopts Multi-DRM Sales, Discontinues Reseller Agreements

Customers can now license the four major DRM systems with one account in cloud or on-prem implementations.

Adobe Announces End-to-End OTT Solution, ComScore Partnership

As the Adobe Summit begins in Las Vegas, Adobe debuts a platform for creating, marketing, and monetizing direct-to-consumer OTT video services, as well as a measurement partnership with ComScore.

Adobe and Pac-12 Detail 3 Keys to the Future of Television

TV is in the middle of great changes, but it hasn't arrived at its destination yet. Tomorrow's video experience needs to be a lot more portable, fun, and personal.

Primetime Supports HTML5 for Mobile, Improves Authentication: IBC

Adobe's multiscreen TV platform gets a handful of upgrades, including integrated analytics for a variety of devices.

Crackle Introduces Always On Playback, Powered by Adobe Primetime

The lean-forward online video experience gets the lean-back treatment: Crackle programming will begin playing automatically on launch.

Akamai Incorporates Adobe Primetime Server-Side Ad Insertion

The collaboration pairs Akamai's scale with Adobe's ad technology, and should launch commercially in Q3.