-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Adobe Unveils a Variety of Video Editing Tools Ahead of NAB Show

Article Featured Image

Rather than waiting for the NAB Show to begin next week, Adobe is breaking its Creative Cloud video editing announcements today, with updated applications already available for download.

While the biggest challenge for Adobe customers used to be design, now they're focused on creating experiences for a variety of platforms at scale, explains Meredith Cooper, director of product marketing for Creative Cloud for enterprise. Adobe Creative Cloud bundles together desktop tools, mobile apps, and creative services, and makes collaboration and sharing easy within a community.

For Bill Roberts, senior director of product management for video, the updates address the new realities of today's video professionals, who need to create online experiences for so many platforms and promotions that the workload goes beyond a human scale. Adobe's central idea is allowing companies to be anywhere their audience is without getting overloaded by production tasks.

Editors will appreciate the advanced color-grading in Premiere Pro, letting them match two shots with one click and compare shots with a new split view. With multiple types of cameras used in the average video production, shot matching helps all clips maintain a consistent look. A face detection feature ensures faces always look natural.

Improvements to motion graphics templates let project leaders create a lookbook for a show, so Premiere editors don’t need to rely on a similar but intimidating feature in After Effects. This template tool includes a smart replace feature that lets editors update one file then automatically update all linked libraries.

Improved collaboration tools show when a teammate is online and when a project has been updated, while animators will like the new library of behaviors and custom triggers.

One big addition is that editors can now work on 360° video within After Effects CC, which supports Adobe Immersive Environment as well as the Microsoft Windows Mixed Reality platform. Editors can see their tools directly within an Oculus viewer, making it easier to rough out and refine VR experiences.

Other changes include a learning panel with tutorials for those new to Premiere Pro; audio tools for adjusting soundtrack audio around dialog; and access to curated HD and 4K videos from Adobe Stock.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Adobe Previews Creative Cloud Editing Improvements at IBC

Look for animation, audio, and collaboration improvements when the next version of Adobe Creative Cloud debuts later this year.

Adobe Unveils Project Rush, the Goldilocks of Video Editors

Currently available in limited beta, Project Rush is aimed at YouTube creators who want pro results, simple controls, and the freedom to work on any device.

Four New Truths for Disrupting Brand Marketing With Video

Video has never been more important for reaching consumers, and production cycles have never been tighter. Here are four truths to help brands survive and thrive in this new way of working.

Adobe Sees Massive TV Everywhere Growth From Single Sign-On

When pay TV subscribers don't need to hunt for their authentication credentials, they watch more TVE content. A lot more, Adobe reports.

Adobe Launches Primetime Planning Platform for Streamed Video Ads

With the TV Media Management platform, broadcasters and agencies can forecast demographic availability for IP content months in advance.

Adobe Will Acquire Video Advertising DSP TubeMogul for $540M

The combined independent solution will let agencies and brands buy targeted ad placement across desktop, mobile and television.