-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Auditude Adopts Innovid's iRoll Ad Unit for Greater Engagement

Article Featured Image

Innovid has again found partner success with its iRoll video advertising unit. This time, Autitude, which offers video advertising technology and monetization solutions for premium content owners, is partnering to with Innovid to support its pre-roll technology.

Innovid's iRoll ad unit can be used to create a more engaging viewer experiences, such as offering coupons or showing a carousel of products. Brand marketers are able to combine premium video with other interactive elements.

Innovid has previously partnered with Tremor Video (then Tremor Media) to make the iRoll unit available.

By working with Auditude, Innovid gains access to a roster of premium brand advertisers. Auditude has announced that it will launch the iRoll on its platform with a campaign by a major consumer packaged goods (CPG) brand.

"Brands are looking for innovative advertising formats that grab audience attention and, therefore, generate higher engagement. By working with Innovid, we can offer one of the most effective and innovative interactive video ad units in the market," says Jeremy Helfand, CEO of Auditude. "The combination of compelling, interactive ad units and high-quality content creates greater brand recall for marketers and a superior ad experience for our technology partners."

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Interactive Connected TV Ads Lead to Dramatic Lift in Engagement

Connected TV had a strong 2018, as viewers warmed to the idea of streaming premium on-demand programming to the biggest screen in the house.

Innovid Study Shows Where Video Ads Get Highest Engagement

Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.

Innovid Unveils Atom, End-to-End Ad Platform for Online and TV

Built with an open architecture, Atom serves ads to multiple platforms and lets buyers integrate third-party verification solutions.

NAB Report: Adobe Study Highlights Video Ad Effectiveness

In its first online video advertising report, Adobe shows advertisers where to spend their money.

Adobe Buys Auditude, Brings Video Advertising In-House

By adding advertising to its lineup, Adobe hopes to create a full-service workflow for publishers.

Innovid Partners with Tremor Media to Deliver Interactive Pre-Roll

Deal brings engaging pre-roll ads to Tremor's network of over 1,500 sites.