BrightRoll Takes $30M in Funding Round
Video advertising network BrightRoll has secured $30 million in funding in a round led by a new investor: Trident Capital. Trident's senior managing director Evangelos Simoudis will join the BrightRoll board as part of the agreement. The round also saw participation by True Ventures, Scale Venture Partners, and Adams Street Partners, all existing investors, as well as Comerica Bank.
This marks BrightRoll's largest round of financing so far. A public relations representative said the funds "will be used to facilitate the ongoing expansion of the company's services and reach."
BrightRoll seems to be doing a good job of that already, even before this round: it now manages 2.25 billion video ads each month. The most recent comScore index shows BrightRoll as the fourth largest online video ad-server in the U.S., behind Hulu, Tremor Video, and Adap.tv.
"We are delighted to partner with Trident Capital as we enter into our next stage of growth," says BrightRoll's CEO Tod Sacerdoti. "Bolstered by this additional funding, we're confident our combination of unmatched access to industry data, proprietary technology, and research leadership will enable us to consistently provide the best solutions for clients."
Related Articles
A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.
02 May 2013
By reducing latency, bidders will have more time to review, analyze, and bid on video ad inventory.
17 Apr 2013
Ad buyers can now make real-time decisions for ads on smartphones and tablets, using the BrightRoll Exchange.
14 Sep 2012
AudienceConnect provides metrics and insights that help online video advertisers optimize their campaigns.
10 May 2012
Results show why publishers work with video ad networks and what barriers they see to growth.
26 Oct 2011
Move is meant to appeal to TV advertisers, helping them reach specific demos.
06 Oct 2011
Advertisers are able to purchase impressions on a per-viewer basis.
28 Sep 2011