-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Ericsson: Mobile Video Viewing Grows 200 Hours Yearly Since 2012

Article Featured Image

The world is watching a lot more video on mobile devices than it used to, especially when comparing present viewing with 2012 viewing, when there were fewer options and slower connections.

Communications giant Ericsson has released the 2016 edition of its TV and Media report, which analyzes viewing stats for 1.1 billion people and is based on online interviews with 30,000 people in 24 countries. The marquee stat this time is that average yearly viewing time is now 200 hours greater than it was in 2012. Since people are watching 4 additional hours per week on mobile, their overall screen viewing time has grown by 1.5 hours per week. Standard television viewing (which Ericsson calls "fixed screen viewing") has fallen by 2.5 hours per week. One thing not obvious in Ericsson's findings is that standard TV viewing is still much more popular than mobile.

Over the same four-year period, U.S. consumers have ramped up their spending on video-on-demand services (many of which didn't exist four years ago). Ericsson says that VOD spending has grown 60 percent since 2012, going from an average of $13 per month to $20 per month. The average U.S. household uses 1.3 scheduled linear TV services and 3.8 VOD services.

The report sees content discovery as a major pain point for linear video. In the U.S., 44 percent can't find linear programming that appeals to them on a daily basis. That's a rise from 36 percent last year. Content discovery takes longer with VOD services, but viewers find it less frustrating.

The full TV and Media 2016 report is available for free (no registration required).

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

NAB 17: Ericsson and Partners Create Content Discovery Ecosystem

A newly reorganized Ericsson media team unveils a system for building viewer loyalty and growing revenue, but a larger vision for the year ahead is lacking.

Ericsson Debuts MediaFirst Management Controller at NAB

With the release of this and MediaFirst Encoding Live 8.1, the company creates an agile, software-based way for operators to manage encoding and streaming.

MWC: Pilot Program Downloads Premium Video Before It's Requested

In a one-month trial, Ericsson, Telstra, and Fox Innovation Lab will pre-download new releases, which consumers can then buy or rent.

Ericsson Looks to 5G's Future, Launches Platform for First Movers

It's time for operators to begin experimenting with 5G services, says Ericsson, so it's rolled out a platform that lets them test high-bandwidth offerings.

Mobile Phone Hang-Ups: Viewers Wary of Using Up Their Data

People would stream a lot more video to mobile devices if not for restrictive data caps. But thanks to Netflix and Amazon, things are starting to change.

Video Will Make Up 70% of Mobile Traffic by 2021, Says Ericsson

Videos embedded on social platforms and web pages, as well as teens' preference for smartphone viewing are helping to drive the trend.

NAB 2016: Ericsson Debuts MediaFirst Video Processing Suite

Following its acquisition of Envivio in late 2015, Ericsson is jumping into software-defined video processing, helping broadcasters evolve their encoding and delivery operations.

Ericsson Works with Google to Debut OTT Cloud Connect: MWC

Partnering with several major players, Ericsson spearheads efforts to bring innovative OTT experiences to viewers and meet the growing demand for streaming video.