HelloNetwork Announces New Executives

HelloNetwork (www.hellonetwork.com), a company that specializes in embedded java streaming solutions, has recently announced the appointment of key executives that it hopes will help propel the company into a prominent role in the wireless streaming space.

Former 3Com chief technology officer Klaus Schulz was named chief wireless officer of helloNetwork today. In his new position Schulz will be responsible for heading up the company's move into the wireless streaming arena and promote the company's java-based player in the cellular phone, PDA and set-top box markets.

Schulz will be assisting Lance Horn, who was appointed president and COO earlier this month with a similar mandate to expand the company's footprint into the wireless world.

"Klaus is recognized around the world as one of the leading globalstrategists for Internet infrastructure," said Lance Horn.

Schulz will be leading helloNetwork's charge to establish itself as a wireless streaming services provider. Schulz intends to follow the natural course of wireless expansion and attempt to establish helloNetworks in Japan first, followed by Europe and the United States.

While Schulz admits that competitors such as Packet Video are more well known abroad, he believes that helloNetwork's java-based software solution will be in demand by handset manufactuers. HelloNetworks will face competition from Solid Streaming and Active Sky, among others, for software-based solutions.

Many proponents of the java language in the wireless world argue that the language is too heavy for the CPU power of small devices, but Schulz states that this assumption is false and that helloNetworks can efficiently compete using the reduced versions of the language such as Pjava and J2ME.

On Schulz's recent trip to Japan, he states that he was also able to port the helloNetoworks platform into the J-blend OS, a java-based operating system designed by the Japan-based Aplix Corporation.