Hollywood.com Adopts iBeam Streaming Services

Hollywood.com Inc. has announced that it will utilize streaming content delivery services from iBeam Broadcasting Corp., as well as iBeam's targeted advertising service, On-Target, to serve its entertainment-focused Web sites.

Under the agreement, iBeam will stream Hollywood.com and Broadway.comcontent, which includes entertainment news, film trailers, performerinterviews and more through iBeam's streamingmedia network. Hollywood.com will also utilize iBeam's On-Target ad insertion platform, which inserts streaming advertisements before, during or after streaming content.

IBeam's media distribution model utilizes a specialized network designed to avoid the congestion and poor quality that can result from transmissions over the traditional, terrestrial Internet.

"By offering custom streaming entertainment experiences over the iBeam network, we can offer people who love movies and live theater a high-fidelity experience while generating revenue from this new medium," said Mitchell Rubenstein, chairman and CEO of Hollywood.com Inc.