Kamera Interactive broadcasts Sweden’s first interactive docusoap on the Internet

After Endemol's Big Brother in Holland, a new reality TV/Internet series has been launched in Sweden: The Bar. Ten participants live and work together for ten weeks in Stockholm, trying to run a bar successfully. Viewers can follow them on cameras 24 hours a day, chat live with participants, and vote at the end of every week to toss one of them off the show!

The Bar is a docusoap with a strong interactive and competitive flavor. Traffic at Everyday.com increased 300% after the first broadcast of the show. This reality-based program is broadcast six days a week on television, Swedish TV3, and 24/7 on the Internet at Everyday.com.

"The Bar-format pushes Internet-TV entertainment one step further," says Andreas Brosjö, Concept and Business Development Manager at Kamera Interactive. "It creates new possibilities for interaction between the viewers and participants as well as enabling new revenue streams through e-commerce."

There are a total of sixteen cameras recording the action: seven in the Bar, seven in the apartment where the contenders live. Two of the cameras, one placed in the sleeping area, are IR-cameras, picking up action after dark. Two additional mobile camera teams provide material for the broadcast.

All cameras are accessible via http://www.baren.everyday.com and are connected to a live chat. The production team from Strix selects the six most interesting video streams and publishes them as thumbnail previews. All cameras but one are open to the general public: in order to see what goes on at night on the IR-camera and TV3's own production camera, you need to be a member of Everyday.com.