Large Radio Group Selects RealNetworks’ Ad Insertion Technology

RealNetworks (www.realnetworks.com) announced on Tuesday, that independent radio group Local Media Internet Venture (LMiV), will use Real Broadcast Networks' webcasting services for its 190 stations. The LMiV stations will also use RealSystem's iQ.

LMiV's member stations reach more than 37 million people over the air in the United States and Canada. This is RealNetworks' first customer for its ad solution.

"After an extensive RFP process, we selected RealNetworks' Real Broadcast Network because it offers a unique live webcasting solution that can give our client stations a complete and effective way to generate webcasting revenue, while also offering the highest level of broadcast scalability and reliability available," said Jack Swarbrick, CEO, LMiV.

RealNetworks also said that its own advertising sales force would now be made available to all of LMiV's member radio stations.

"With the power of RBN and RealSystem iQ, and with RealNetworks' proven ability to sell streaming media advertising, we are creating a comprehensive online broadcast solution for LMiV," said Shelley Morrison, vice president of Media and Distribution Sales, RealNetworks, Inc.