MLB.com Serves One Billion Streams
For a model of online video success, look to MLB.com. The pro baseball site just announced that it's delivered one billion video streams. A quarter of those were delivered in 2010.
Those are good numbers for any site, but especially for a subscription offering. The secret seems to be in the value the site gives fans, by streaming video to a range of portable devices, including iOS and Android devices. Fans can also access content through the PS3 and other connected devices.
The site streams high definition video at 720p resolution. Viewers can choose either the home or away team's broadcasts and can overlay radio broadcasts over the live video, if they prefer. DVR functionality lets viewers pause the action, while a multi-screen option lets them watch up to four games at once. Subscribers can even watch approximately 150 games from spring training.
The 2011 season package of the service is now available at MLB.com.
"Fans have continued to demonstrate, in record numbers, their desire to consume live baseball in the most convenient ways possible," says Noah Garden, executive vice president of revenue at MLB.com. "We remain committed to expanding MLB.TV for our subscribers by leveraging emerging technological platforms and partnerships that deliver a rich experience."
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