Medium4.com to Syndicate Content with iSyndicate

In the world after DEN.net, there's still room for content. Or so says Medium4.com (http://www.medium4.com) an entertainment network with dozens of niche sites and categories. It is partnering with San Francisco-based iSyndicate.com ( http://www.isyndicate.com) to syndicate its content.

iSyndicate will distribute Medium4.com's video content to the hundreds of thousands of iSyndicate subscribers.

"We are excited to be partnering with iSyndicate to distribute our streaming video content to its vast network of websites and digital content destinations worldwide," said Jonathan Braun, CEO, Medium4.com. "Syndication of our content is a key revenue stream for Medium4.com, and we're looking forward to utilizing iSyndicate's worldwide infrastructure and distribution abilities to both grow our audience and maximize the value of our streaming media content."

iSyndicate has recently been adding much more audio/video content recently, rather than just plain text content. It recently announced a deal to syndicate WebRadio.com's content to its subscribers.

Will the syndication model work? Some say it's too early, but for sites, portals and companies looking for content, syndication can be a blessing—a way to get content without the considerable expense. For syndicators, it allows them unprecedented reach, past their own entertainment networks and in front of a potential large audience.