MyVideoRights Launches in U.S.

A success in the U.K., MyVideoRights is now taking on the United States. As the name suggest, the company manages the digital rights for online video content and protects against unauthorized use, but it also goes beyond that. The company manages content and drives revenue and viewership by placing ad-supported content on video sharing and social media sites such as YouTube, Facebook, Metacafe, and DailyMotion.

In planning the U.S. expansion, MyVideoRights looked at the U.S. market and found that professionally produced videos without advertising represents a $5.8 billion dollar market. The company aims to make it easy for producers to tap that market by bundling distribution, advertising, and digital rights.

"We are excited to enter the market to help manage and monetize the digital assets of U.S. content owners," says Ron Schneier, chief operating officer of MyVideoRights North America. "We bring a simple, turnkey solution that immediately generates incremental revenue for rights holders of quality video. For advertisers, we solve a key challenge of buying ad space within online video. We provide quality content, within a safe and transparent environment."

MyVideoRights was formed in London in 2007. It currently drives more than 125 million views per month for clients that include The Football Association, Tiger Aspect, BBC Worldwide, Comic Relief, and Hat Trick Productions.