-->

NFL and Facebook Renew Two-Year Video Highlights Agreement

Article Featured Image

In 2017, the NFL and Facebook announced a two-year partnership that brought game highlights and other original content to the social network. Two years later, they've decided to re-up and build on that agreement.

News 2The new partnership, which runs through the 2020 season, includes the same season game highlights, as well as a variety of original videos, all available through Facebook Watch. Pigskin fans will be able to view highlights from the 256 regular season games, playoffs, the Super Bowl, and post-season events including the Pro Bowl. They'll also get analysis and news clips featuring on-air talent from the league's studio shows, video podcasts created by the NFL, and archived content from the NFL vault.

The NFL will also create Facebook Groups for fans, sharing video in those groups, and host a Facebook Watch Party every week.

Facebook isn't the only online platform with an NFL partnership, as Amazon currently holds the rights to stream Thursday night games live. It will stream the Eagles-Packers game on Prime Video and Twitch to a global audience on Sept. 26.

Over 22 million viewers caught at least a minute of an NFL recap in 2017 and '18, Facebook says. Over a quarter of those views—28%—came from outside the U.S. As the league continues to grow interest in foreign markets, its Facebook partnership is an important tool for building an international fanbase.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Facebook Announces International Expansion of Collaboration Tool

The social network is expanding access to its Brand Collabs Manager tool. Using it, advertisers can find the right partners for branded partnerships.

Facebook Will Pay $40M Fine for Overstating Video Ad Metrics

At the heart of the suit is Facebook's previous method of calculating watch time, which did not include all views and reported dramatically inflated numbers.

Facebook Announces Portal TV, Video Calling Device for the Home

Video calling comes to the biggest screen in the house with the introduction of Portal TV. But is this something consumers have been asking for?

Verizon Media Brings NFL Streaming to Fantasy App: NewFronts '19

In other newfront highligths, Condé Nast expands its top tier of premium video, while Studio 71 partners with AWS on predictive technology for influencer marketing.

NFL, CBS Extend Streaming Agreement Through '22, Expand Platforms

CBS All Access subscribers will be able to stream games on their mobile devices for the first time, as Verizon no longer has an exclusive on mobile

Amazon Exclusive Streamer for '18, '19 NFL Thursday Night Games

Prime subscribers around the world will be able to tune in for 11 games per season, with Amazon reportedly paying $65 million each year.

NFL and Facebook to Stream Video Highlights and Original Content

Members around the world will be able to watch highlights as soon as a game ends, while U.S. members will be able to watch two NFL original shows.