-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Netflix Claims 10% of Total Television Screen Time in the U.S.

Article Featured Image

Netflix released its Q4 2018 letter to shareholders yesterday, and one figure jumping out at people is that the SVOD estimates 10 percent of total TV screen time in the United States is customers watching its content. In a footnote, it explains that it serves 100 million hours of content to TVs in the U.S. each day, and that U.S. TV screens are on for roughly 1 billion hours. That breaks down as 120 million homes with 2 TVs on each for 4 hours per day, as well as TV screens in bars, hotels, and other locations, Netflix says, doing the math.

U.S. TVs are Netflix's sweet spot, the letter says, as the service does less well on mobile screens (it doesn't provide numbers here). The service also does less well in other countries, where its market penetration isn't as strong. Looking to its competitors, Netflix says Fortnite is a bigger challenger than HBO. It also notes that a short YouTube outage in October led to a viewing spike on Netflix.

While Netflix will gain some high-profile SVOD (subscription video on-demand) competition later this year, the company says its biggest goal is improving its experience relative to every other screen option facing consumers.

"Our focus is not on Disney+, Amazon, or others, but on how we can improve our experience for our members," the letter says.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Netflix Rules in Customer Satisfaction Survey, Followed By Vue

The American Customer Satisfaction Index (ASCI) released its annual telecommunications report today, and Netflix achieved the highest scores of all video streaming services.

It's Time to Disband the Unofficial Netflix Protection Society

As the first global network, Netflix has attracted a lot of criticism, but it's attracted even more defenders. That's really not necessary; Netflix can take care of itself.

Skip the Oscars This Year and Stream Some Movies Instead

Paying attention to the Oscars is a cultural tradition, but the show doesn't reflect how we get our entertainment. This year we stayed in and streamed—and we loved it!

Netflix, Amazon, Hulu the Most Popular OTT Services in the U.S.

HBO Now and Starz enter the top five, showing the popularity of premium original content to subscribers, says Parks Associates.

Ads or Higher Fees a Deal-Breaker for Many Netflix Subscribers

When prices go up, viewers are more willing to drop their Netflix subscriptions than their pay TV accounts, finds Hub Entertainment Research.

Netflix Uses Data to Drive Creativity, and It Terrifies Hollywood

The leading SVOD has become the first global network, and detractors accuse it of making creative decisions based on algorithms. It doesn't, but here's the real reason it's winning.