Netflix Use Skyrockets Among Regular Viewers, Finds GfK
People who like Netflix really like Netflix. According to a report from market and consumer research company GfK, regular U.S. users of the subscription video-on-demand (SVOD) service—meaning people who turn to it at least monthly—watch ten shows on it each week. That's up from a five-show average three years ago. Moreover, regular users average four Netflix movies per week.
While Netflix is mostly enjoyed in the living room, mobile use is growing quickly. GfK finds that mobile viewing has more than doubled in the last three years, and that 24 percent of regular users have viewed Netflix content on one or more mobile platforms in the past month. That's a rise from 10 percent three years ago. TV viewing has grown from 36 percent to 47 percent, while computer viewing has grown from 17 percent to 25 percent.
GfK also looked at binge-viewing, finding that 25 percent of regular Netflix viewers watch three or more programs at one time either often or all the time. Young people aged 13 to 35 are more likely to binge-watch, with 31 percent having done so.
These results come from GfK's report “Over the Top TV 2015: A Complete Video Landscape,” which offers a detailed look at the three leading U.S. SVOD services.
Related Articles
While many people enjoy the reliability and comfort of their pay TV services, young adults are far more likely to choose streaming options.
28 Aug 2018
In a survey of U.S. households, GfK finds evidence that more people are saying no to cable and satellite, with younger viewers leading the way.
14 Jul 2016
The algorithm wizards at Netflix pull back the curtain and show how they use worldwide data to improve local and personal recommendations.
18 Feb 2016
One-size-fits-all encoding doesn't produce the best possible results, so Netflix recently moved to per-title optimization. Learn why this improves video quality and saves on bandwidth, but isn't the right model for every company.
14 Jan 2016
Chelsea Handler, Will Arnett, Krysten Ritter, and Wagner Moura join Reed Hastings and Ted Sarandos to celebrate the SVOD's future
06 Jan 2016
Adding more weight to the argument that TVE has stalled, a report finds that few homes access TVE content monthly, and that authentication is a huge deterrent.
17 Dec 2015
By recognizing that some titles are more visually demanding than others, Netflix has revolutionized the way it encodes video and will dramatically cut down bandwidth requirements.
15 Dec 2015
"Netflix and chill" meets the mile high club as Netflix subscribers gain the ability to stream from the SVOD leader's catalog at 35,000 feet.
30 Sep 2015
The SoftBank Group will help Netflix make an entrance by offering streamlined sign-up and billing to its customers.
24 Aug 2015
When Netflix Subscribers click on a title for more information, they'll see a video preview so they know exactly what they're getting.
23 Jul 2015