-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Netflix and Univision Partner for 'Reverse Syndication' Deal

Article Featured Image

In what's being called a reverse syndication arrangement, Univision will air two of Netflix's original series. Univision will run the first season of Netflix's Narcos later in 2016. Narcos is a crime drama about the hunt for Colombian drug kingpin Pablo Escobar. Season 2 will debut on Netflix later this year.

Additionally, season one of the Spanish-language Netflix series Club de Cuervos will air on UniMas, a Univision network for younger viewers. Club de Cuervos is a comic drama about a football club in Mexico. It's been approved for a second season, but Netflix hasn't yet said when that will start.

This deal is a first for Netflix, which has always been on the other end of syndication agreements. The partnership shows the strength of Netflix's original content, and should attract new subscribers by giving them a taste of the SVOD's content.

"Promoting these original shows on Univision is a great way to further reach Hispanic audiences and help them discover Netflix,” said Ted Sarandos, Netflix’s chief content officer.

Financial terms of the agreement were not disclosed, but the New York Times reports that Univision is only paying residuals to the performers and Netflix isn’t paying anything for the promotion. Univision made the announcement at its upfront presentation in New York City.

Netflix and Univision will also work together on a drama about Mexican drug kingpin "El Chapo." That series will debut on UniMas in 2017, and on Netflix after that.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Netflix Access Will Appear on Comcast X1 Platform Later This Year

Also, Netflix has inked an agreement with CW to provide full series streaming for its shows after the finales air. it's good for Netflix, but bad for Hulu.

Netflix Discusses VP9-Related Development Efforts

Once counted out, VP9 is on the rise, with support from Netflix, JW Player, Brightcove, and more. In this interview, David Ronca of Netflix talks about VP9 savings, encoding, and testing.

Across Demographics, Netflix Beats Live TV, Finds E-Poll Survey

When viewing a program, people who have streamed a full-length show in the last six months far prefer streaming their content to watching live TV.

Netflix Adds Cellular Data Usage Controls to Mobile Apps

In a win for AT&T and Verizon customers with unlimited data streaming, Netflix has added data usage controls to its iOS and Android apps.

Netflix to Offer Viewer Control Over Mobile Data Streaming Rates

The SVOD leader says it throttled data rates for its customers own good, but the decision still outraged many—including AT&T executives.

What Netflix Is Doing Right: Subscribers Love Price, Profiles

A Digitalsmiths report shows why viewers are flocking to the SVOD leader, and also examines viewers' a la carte channel preferences.