Onslaught of March Madness
Every spring, office pools sprout up across the country tracking and picking the winners of the 64-team NCAA championship basketball tournaments. From hardcore alums to casual observers, March Madness takes center stage for many hoop fans.
But due to the sheer number of teams and the fact that many games are played during the middle of the workday, most fans never get to catch the action of their favorite teams. Not anymore. Quokka Sports and the NCAA have teamed up to launch a multimedia destination for the tournaments,
FinalFour.net.
This year, every men and women's basketball game - 120 in all - will be covered in real-time at the site, with most games being streamed live in audio. (Because of a previous agreement between Yahoo! Sports and the NCAA, it's possible that not all the games will be streamed.)
Quokka's general manager of college sports, Sarah MacDougall, says the interest in real-time coverage of the NCAA tournaments has increased 250 percent, from year to year. "Traffic is highest during early rounds when several games are happening at once," says MacDougall.
Along with the tournament coverage, FinalFour.net includes an Intel Video Jukebox showing clips from some of the most memorable tournament games. From North Carolina's Michael Jordan hitting the winning jumper in 1982 to Chamique Holdsclaw of Tennessee taking over in the finals of the 1997 women's tournament, any rabid college basketball fan will find plenty to chew on.