-->

Ooyala Customers Can Get Own Roku Channel

Article Featured Image

Thanks to a partnership between set-top device maker Roku and online video platform Ooyala, Ooyala customers can now easily create their own video-on-demand branded channels on Roku.

In order to see the channels, Roku owners will have to go into the channel store on their connected Roku box and indicate which they'd like it to appear in their channel list. Alloy Digital, a division of Alloy Media + Marketing, is Ooyala's first customer to create its own Roku channel. AlloyTV is now an option for all Roku owners.

"The Ooyala integration with Roku allows Alloy to extend its premium video programming to innovative viewing platforms gaining popularity with consumers," says Robert Bell, chief technology officer for  Alloy Media + Marketing.

This is actually the second company we've seen offer custom Roku channels. Video portal provider Dyyno announced the same option in mid-August. If Roku wins its upcoming holiday battle with Apple TV and Google TV, expect to see a lot more OVPs get on board.

"Reaching consumers in the living room is the holy grail for online video publishers and advertisers. Roku is one of the first TV platforms that Ooyala will support. Ooyala is already working with all of the major IP-delivery enabled boxes and pure-play connected TVs to accelerate the adoption of OTT solutions for video publishing and monetization," says Alex Holub, senior product manager at Ooyala.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Ooyala Now Streams Live and On-Demand to iOS Devices

Also, new analytics offerings let content owners track video usage on mobile devices.

Ooyala Launches Paywall Service

Integrated service gives publishers flexibility over how they charge for their videos.

Ooyala Raises $22 Million to Accelerate Global Expansion

Investment will help the online video platform move beyond the U.S. and Europe into Asia, and brings total investment in Ooyala to $42 million

Dyyno Gives Video Publishers Their Own Roku Channel

Content creators can show their work on Roku boxes in minutes using new offering.

Ooyala Learns a Lesson from YouTube

Customers can now add YouTube videos directly and monitor their performance.