Ooyala Report Charts the Rise of Mobile Viewing, Live Video
Mobile devices now count for 10 percent of all online video plays. That stat comes from Ooyala's Global Video Index for the first quarter of 2013, a continuing tally of how people engage with online video. Just one year ago, Ooyala found that 4 percent of all online video plays were from mobile devices. While mobile has been a hot topic for online video creators for years, viewership numbers are finally starting to justify that attention.
Mobile viewers are gravitating toward long-form content, watching it at higher rates than desktop users. Ooyala found that smartphone viewers spent 53 percent of their viewing time on long-form content, while tablet viewers spent 52 percent of their viewing time on long-form content. That compares to 38 percent for desktop viewers.
Ooyala also found that live video is taking off, showing that viewers are taking note of all the live content suddenly available. Live video leads in engagement time: viewers using desktop computers spent an average of 40 minutes on live news, sports, or special event sessions. Desktop viewers watched live streams for 13 times longer than they watched video-on-demand content. Tablet viewers watched live video for 4 times longer, while smartphone users watched if for 3 times longer.
The data comes from analysis of anonymized data from nearly 200 million unique viewers in 130 countries. The full report is available for free download (registration required).
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