-->

Ooyala Sees Strong Increase in Video Plays on Mobile Devices

Article Featured Image

Many viewers are migrating to the living room, but Ooyala sees a lot of action on mobile. In its Q2 2018 Global Video Index, the online video platform notes that 62 percent of global video views were on mobile devices, and this is only the second time that mobile video starts were north of 60 percent. Also, video starts on mobile devices have now exceeded 50 percent for 9 consecutive quarters.

Comparing that to last year, Ooyala says mobile video plays were up 9.8 percent year-over-year.

"The 62 percent is notable, a strong indication that content owners’ commitment to digital delivery of content—and to make it available on mobile device especially—is growing as more consumers adopt over-the-top viewing," the report notes. "There are more than 220 over-the-top video services available to consumers in North America, and that number is dwarfed by the number of services available in the rest of the world, especially in emerging markets where it is far less expensive to light up or expand a mobile network than it is to expand a wired one."

Looking only at phones, Ooyala says video starts on phones was above 50 percent for the first time ever. That marks a 13.2 percent year-over-year improvement. Tablets got 10.2 percent of video starts in Q2.

For more results, download the Ooyala Q2 2018 Global Video Index for free (registration required).

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Not All Content (or Devices) Are Created Equal

The one-size-fits-all approach employed in broadcast and cable is no good when it comes to streaming and OTT.

Mobile Operators Are Being Crushed By the Demand for HD Video

Video is taking up an increasingly large share of mobile traffic. The reason is HD video using more data. So how will operators manage the shift to 4K?

Ooyala and 24i Partner on OTT Creation and Delivery Platform

With OoyalaReach, content owners can manage their video assets and create app-based offerings to reach viewers on TVs and mobile devices.

Ooyala Management Buys Company From Telstra, Price Undisclosed

Can a newly independent Ooyala succeed? CEO Jon Huberman sees big growth for the company's media workflow automation suite.

Ooyala Flex Media Platform Gains HEVC and VR360 Support

The company's digital video platform helps customers save bandwidth costs with HEVC support, and gets immersive with VR360.

60% of Video Plays Now From Mobile Devices, Finds Ooyala Report

Across the globe, people are watching more video—especially long-form video—on mobile devices, partly thanks to better low-cost phones.