PC-to-TV Connections Are Common, Says Report
While connecting a computer with a home television seems too complicated for many people to deal with, a report from The Diffusion Group (TDG) entitled "PC-to-TV Video Viewers: A Consumer Snapshot," finds that doing so is surprisingly common. Approximately one-third of broadband users connect their computers and TVs to enjoy video on a larger screen at least once a year.
The study notes the perception that connecting a computer and television is difficult and confined to early adopters. In fact, the computer has become a popular TV accessory.
The study divides that one-third of users that connect their TVs and PCs into four groups:
- Light users: 26.2 percent of them connect their computers and televisions once or a few times a year.
- Moderate users: 35.6 percent do so between once and a few times per month.
- Regular users: 21.4 percent do so a few times per week.
- Frequent users: a small 16.8 percent do so at least once per day.
Other findings of the report show that 18- to 34-year-olds are far more likely than other age groups to connect their computers and TVs, and that nearly half of those who have connected their computers spend money each month renting or purchasing online video.
"Let's be honest: when most of us think about net-to-TV connectivity, the last platform we envision is the PC, when in fact it is a popular net-to-TV video platform," says Michael Greeson, founding partner and director of research at TDG.
The full 54-page report is available from TDG for $2,500.
Related Articles
Netflix's Watch Instantly service is growing fast while other over-the-top video initiatives are languishing. A new study looks at the reasons behind the early adoption.
Fri., Feb. 19, by Troy Dreier
19 Feb 2010