Pseudo Lives!

Giving new meaning to its name, the once-thought-dead streaming entertainment company, Pseudo Programs, has received a breath of new life. N.Y.-based production services company INTV (www.intv.tv) acquired the remnants of Pseudo for $2 million, according to a petition granted by a New York bankruptcy court.

The acquisition includes hundreds of computer servers, 10 video editing bays, Pseudo's patent-pending, interactive television operating system "Daisy" technology, leases for Pseudo's studios in SoHo, and the company's URLs.

In addition, INTV bought about 20 percent of the failed entertainment site's content. According to Ed Salzano, CEO of INTV, the company plans to relaunch the Pseudo Web site in the coming weeks with a full-fledged schedule in place by the fall.

"We going to bring back as many of the existing shows as possible and as much of the staff as possible," said Salzano. He speculated that the new site may include subscription or pay-per-view based services in order to guarantee a consistent revenue source.

Salzano said the company was in discussions with Josh Harris, the original founder of Pseudo Programs and Jupiter Communications, about acquiring the remaining 80 percent of Pseudo's archives of which Harris owns the rights.

"We're looking to revive the winning content of Pseudo and migrate it to television," said Salzano. Accordingly, the resurrected Pseudo will look to build an audience outside the Internet and make the content available in digital interactive television that comes across phone lines, said Salzano.

The new division of INTV will be named Pseudo Entertainment and headed by Carlin Ross, INTV's general counsel. Both Ross and Salzano previously worked for content delivery company Globix before founding INTV about a year ago.

INTV is a technology and production company with clients like American Express and Cigar Aficionado magazine.