The Jerusalem Post To Provide Online Streaming News And Music
The Jerusalem Post, one of the world's leading newspaper brands, and everstream will work jointly to provide streaming Israeli news, current events, commentary and music and entertainment to world-wide users of the newspaper's Internet site at http://www.jpostradio.com. The Jerusalem Post is the first newspaper in Israel to launch a full service Internet radio presence and one of the first newspapers in the world to establish its own news and current affairs programming outlets.
The Jerusalem Post is going to provide continually updated audio news content, and everstream contributes the online tuner that enables Internet users to access the audio content, which also includes 47 everstream-supplied music and entertainment channels. The Jerusalem Post and everstream will both secure advertising for the site. Visitors to the site will have free access to the programs provided by the Post and everstream.
"This avenue opens the way to reach audiences that are crucially important to us," said Michael Cohen, general manager of JPost Radio, the online audio arm of The Jerusalem Post. "We jumped at it immediately and have quickly built an experienced audio news team and a studio at The Jerusalem Post. We now can deliver timely information about Israeli affairs to a worldwide audience to whom that news is important, and they can get to it anytime they want with only a few mouse clicks."
John McNulty, everstream director of international affairs, said, "This agreement marks two major firsts for everstream. First, no one has created audio news programs directly for a newspaper's Web site before, and second, The Jerusalem Post is everstream's first international affiliate outside North America. This partnership demonstrates everstream's commitment to developing country-specific, localised content in its international ventures. We understand the diversity of global audiences, and we are determined to learn and respond to the specific needs of each market we enter."
In addition to the news the JPost is providing, the everstream service features some 47 music channels, including current hits, rock, hip-hop, comedy, jazz, classical, country, alternative, children's music, showtunes and oldies. This focused programming enables advertisers to target specific demographic groups and geographic regions. After visitors to the JPost site select a channel, the audio plays continuously but leaves visitors free to use their computers in other applications or to visit other parts of the site or go to other sites.
"The significance of this development for us," Cohen explained, "is in the access to audiences that we gain. The Jerusalem Post is a high-volume producer of news. At jpostradio.com we draw on that extensive and readily available content and provide the key items to a 'sound-bite' type audience. It's a great way to check on the news quickly. For those who want more detail, a simple mouse-click takes them to the detailed article on the Post's Web site. This arrangement gains back for us an audience that had been leaving newspapers for broadcast news. At the same time, it gains for us an audience we never had - those coming to listen to the music."
everstream created a "Jerusalem Post"-branded tuner offering a news channel and multiple music channels to users of the newspaper's Web site. The tuner also carries audio commercials that are synchronised with visual advertisements that link to advertisers' Web sites. Through the news channel and the wide variety of music formats, advertisements can be targeted to specific audiences and/or regions. Advertisements are sold both locally and internationally, by both everstream and JPost Radio.
McNulty added, "everstream brings newspapers an ability not available from any other service to deliver local-market content in advertisements that are synchronised with direct-response links to advertisers' Web sites or other locations, such as the newspaper's own Web site. Those connections - local appeal with instant ordering capability, and guaranteed targeted audio with visual messaging - are the key everstream components that enable newspaper Web sites to compete for advertising that traditionally went to broadcast outlets."