TikTok Creates SDK for Sharing, Adobe Premiere Rush Signs On
Social video platform TikTok announced it has created a software development kit (SDK) called Share to TikTok that lets third-party developers build direct integration into their apps. Adobe announced that Adobe Premiere Rush, its simplified cross-device video editing app, is one of the first to sign on.
The Share to TikTok SDK is the first product to come out of the company's TikTok for Developers program. With it, developers can not only build in instant TikTok sharing, the company says, but also use partner hashtags to grow their platforms' reach.
"This new Share to TikTok feature enriches the content available on TikTok, diversifies the types of videos users can discover, and offers more editing choices for users to explore in addition to TikTok's built-in creative tools," says a company statement. "Most importantly, it gives users multiple avenues to create new original, high quality content using platforms with exciting creative tools."
"We spoke to video-makers around the world and the thing we heard over and over was a need for speed, ease, and shareability," writes Janet Mozaffari, head of marketing for Adobe Rush, in a blog post. "Enter your ability to share on yet another favorite platform, TikTok. That’s in addition to Facebook, YouTube, Instagram and Behance—all of which you could already share to."
Other apps that now offer direct TikTok sharing include Fuse.it, Medal.tv, PicsArt, Plotaverse, and Enlight Videoleap. TikTok plans to expand its third-party partnerships in the future.
Related Articles
Although governments around the world have restricted or outlawed the use of TikTok, the state of Montana last week became one of the first jurisdictions to extend the ban to consumer users as well. Other states may well follow and while there are challenges to the proposed law creators reliant on the platform would do well not seek out other options should the noose tighten in the run up to the 2024 presidential election.
22 May 2023
Reels looks a lot like TikTok, and invites members to create 15-second music videos they can share with their followers.
12 Nov 2019
After upgrading to v1.2, Adobe Premiere Rush users will be able to speed up or slow down sections of their clips, while automatically preserving the audio pitch.
06 Aug 2019
When a video platform finds mainstream success from the start, hiring enough people to keep that growth going becomes its biggest challenge.
11 Jul 2019
Android device owners can now create video projects with Adobe Premiere Rush, the editing platform that launched on iOS in October 2018.
21 May 2019
Chinese technology company Bytedance is once again getting out of its own way and reducing competition in the video app market.
03 Aug 2018