-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Warner Bros. Discovery Unveils ‘WBD Stream’ Digital Video Product Suite for Advertisers

Article Featured Image

New York, NY - May 17, 2023 – Warner Bros. Discovery today announced WBD Stream, a new, unified digital video offering available to advertisers in the 2023-24 Upfront. The new destination for digital video offers advertisers seamless access to the most popular and premium content across Warner Bros. Discovery’s portfolio of sports, lifestyle, entertainment, news, including the websites and apps of top brands like Bleacher Report, Food Network, TNT, Animal Planet, ID and HGTV.

WBD Stream allows advertisers to maximize reach while driving impact across multiple screens and devices. Partners can easily activate direct and programmatic marketplace (PMP) campaigns to align with award-winning content on mobile, desktop, and Connected Television (CTV) reaching 110 million adults each month.

“WBD Stream represents a critical step forward in our journey to provide our advertising partners with simple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content,” said Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising, Warner Bros. Discovery. “This offering pairs well for partners advertising across our premium streaming services Max and Discovery+ and extends advertisers’ incremental reach to connect with fervent fans who watch their favorite shows, series and sports, again and again.”

WBD Stream includes digital inventory from owned and operated sites and apps, as well as through third-party partnerships with the use of dynamic ad insertion. For greater impact, advertisers can utilize audience targeting with the option to leverage their own data or select from Warner Bros. Discovery’s robust catalog of 140 audience segments. WBD Stream is sold separately from advertising for Max and discovery+.

At launch, WBD Stream will run across all OTT modalities, including mobile web and apps (iOS and Android), desktop, web, and CTV apps.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

All Options on the Table as WBD Seeks to Prevent Total Breakup

Perhaps it was always too big to swallow, but now CEO David Zaslav appears to have made plans to restructure, downsize, or sell off parts of the WarnerBros. Discovery (WBD) media powerhouse.

Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV marketing spending, down 18% to $216.1 million in paid advertising/promotional value. Industry experts Jon Giegengack and Alan Wolk weigh in the factors, such as content overload, subscriber churn, and a refocusing of resources.

Update from IBC 2023 – Warner Bros. Discovery Eyes “Massive Opportunity” for Ad-Lite VOD

Adrian Pennington reports from IBC about Warner Bros. Discovery's new "ad-lite" VOD approach, with its launch of an ad-lite version of Discovery+ in Germany and its new TNT Sports venture. He also reports on the recent YouTube Primetime European launch.

Warner Bros. Discovery SVP Renard T. Jenkins Talks About Managing WBD's Massive Production Pipeline

Figuring out how Warner Bros. Discovery can pick the best technology to manage its massive production pipeline is what Renard T. Jenkins and his team do. Jenkins and I spoke on Zoom in late March about how those choices have changed in the past few years, his thoughts on machine learning (ML)/artificial intelligence (AI), and the unique demands of leading technology teams.

How Warner Bros. Discovery Is Maxing Out on Streaming

Geetha Ranganathan of Bloomberg Intelligence provides insightful analysis of the Warner Bros. Discovery launch of its new MAX service, why WBD has not experienced earnings losses in 2023 Q1, and what that says about the current state of the streaming industry and its other major players like Netflix, Disney+, AppleTV+, and Paramount+.

Warner Bros. Discovery Announces New Measurement & Attribution Partners to Provide Campaign Effectiveness Insights for Advertisers

The global media & entertainment company welcomes six partners to demonstrate full-funnel impact of advertising campaigns across portfolio of premium entertainment, sports, news & lifestyle brands

Philo Head of Advertising Reed Barker to Keynote Streaming Media East 2023 on the Evolving TV Landscape

Reed Barker, Philo's innovative Head of Advertising, will deliver the second-day Streaming Media East 2023 keynote, "TV: What's Next is Now," where he will help to clarify the ever-evolving TV industry, sharing how an intense focus on the customer has allowed Philo to adapt and thrive, and how it offers a model for success in an increasingly competitive CTV landscape.

Warner Bros. Discovery SVP Renard Jenkins to Deliver Opening Keynote at Streaming Media East 2023

WBD SVP Renard Jenkins will provide critical insights into the current state of streaming and the challenges facing engineers and creatives going forward as linear, in-theater, and streaming M & E converge in his Streaming Media East 2023 keynote address "Streaming Media: Where Do We Go From Here, And How The Heck Do We Get There?"