-->

YouTube Begins Offering Paid Subscriptions; Will Viewers Bite?

Article Featured Image

In a blog post, YouTube confirmed that it's beginning to offer paid channel subscriptions and is rolling out the feature with a small group of hand-selected partners. The paid channels page lists 53 partners. Subscription prices range from $.99 to $9.99 per month, with some offering discounted annual plans. Customers can view their subscriptions from web browsers, smartphones, tablets, and connected TVs. YouTube promises more devices to come, which could mean game consoles.

At launch, it's the children's channels that are getting the most attention. There are English and Spanish versions of Jim Henson Family TV, and Sesame Street will soon have a subscription channel. Parents can also subscribe to National Geographic Kids, Franklin the turtle, and Treehouse Direct. However, there's plenty for adults, including UFC Select, Laugh Factory VIP, and Gay Direct. Paid channels have no advertising. Apparently, no major broadcasters or cable studios opted to take part in the offering.

Customers can access a 14-day trial before signing on with a channel. YouTube says that this pilot program will expand to other qualifying partners in the next few weeks.

With subscription prices set aggressively (only one of the 53 partners offers a $.99 per month subscription) and with so much premium ad-supported content already available for free online, it's hard to see this becoming a success. While it feels like a path that YouTube had to explore, customers have shown that they prefer ads to subscriptions. The rollout will certainly get a lot of attention, but so did YouTube's $100 million original channel initiative. Check back in a year to see what subscriber numbers look like for these channels.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

YouTube Expands Paid Subscription Option to More Channels

YouTube Expands Paid Subscription Option to More Channels

Train Commuters Rejoice: YouTube Adding Offline Viewing to Apps

In a first, YouTube will support the downloading of its videos, but only for a short period.

YouTube BrandCast a Pep Rally for Advertisers

The video sharing leader touted its reach with young viewers, while Dreamworks announced its acquisition of Awesomeness TV.

YouTube Announces Improvements to Content ID System

Designed to prevent unauthorized use of copyrighted material, Content ID get more accurate, gains appeals option.

YouTube Turns 7, Receives 72 Hours of Video Every Minute

It now takes three full days to watch all the videos uploaded to YouTube in the average minute.