iLook Launches, Turns YouTube Channels Into iOS and Android Apps

Offering a simple way to extend online video reach, iLook has launched today with a platform that lets YouTube channel holders create iOS (and soon Android) apps with their existing video content. Using the free service, which was previously available in beta, channel holders can create channels through an online interface, load videos from their YouTube channels or upload them, and then submit their apps to the iTunes Store (the company expects Google Play support to come in the next few weeks).

The iLook platform also offers revenue-generation services for video creators looking to profit from their content. Customers can create subscriptions, sell videos, and offer pay-per-view videos. Customers can then use those profits to have their videos shown as commercials across other iLook-created apps. They can also accept commercials on their own apps. iLook says it doesn't take a portion of pay-per-view or subscription revenues.

Since the platform requires no coding and customers don't need an iOS or Android developer account to submit an app, the platform could be useful in letting smaller companies create a video app. For those looking to advertise on iLook-created apps, the company notes that they can advertise on the platform without first creating an app.

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03 Feb 2015