iPad Destroys Android for Tablet Video Views, Says Ooyala
Online video platform Ooyala released its first VideoMind Video Index report last week, a new quarterly research report that offers statistics on how video is being used online. Among the more surprising findings is that in the third quarter of 2011, iPads were used for streaming video far more than Android tablets: 98 percent of tablet video views were on iPads, the report found, and 96 percent of all video hours streamed on tablets were on iPads.
Tablets, the report notes, are good news for the streaming video industry: viewers watch for 65 percent longer on a tablet than on a desktop. They're also more likely to complete a video.
The Ooyala report looked at how videos are shared online. Facebook is by far the preferred network for sharing, but it's popularity over Twitter varies by country. In Italy, for example, Facebook is 17 times more popular than Twitter, while the two are roughly equal in Japan. Viewers were more likely to watch long-form content (over 10 minutes) on a connected TV or set-top box.
"We're in the midst of a fundamental shift in how people everywhere watch TV, film, and video content," wrote Bismarck Lepe, Ooyala's co-founder and president of products, in the report.
Ooyala drew anonymous report data from a cross-section of its customers and partners: it handles over 1 billion analytics pings each day, created by over 100 million unique global users. The report is a free download (registration is required).
Ooyala's findings differ slightly from those of a first and second quarter 2011 Brightcove and TubeMogul report issued last month. Ooyala found that 56.2 percent of all mobile video plays were on iPhones, while 36.8 percent were on Android devices. Brightcove and TubeMogul, on the other hand, found that Android mobile devices accounted for 49 percent of all video views, while iOS devices took 51 percent.
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