TV Clipping App Clippit Debuts 2.0 Version, Improves Search

Clippit, an iOS and Android app that lets TV viewers create clips from their favorite programs and then share those clips over Facebook, Twitter, and other platforms, has released its 2.0 version. With this release, parent company Didja has given the user interface and the search function an overhaul. The goal for both changes was making it easier for users to find the shows and sporting events they want to share.

This latest release also includes changes requested by networks and content owners that better identify the source of clips. Didja says the changes help the app stay within the fair use doctrine. Clips created by Clippit now include more prominent captions and display network attribution in each clip.

"Clippit will continue to work with media companies and content providers to improve the app and ensure that TV fans who create, comment, and share clips will continue to be covered by fair use law," says Jim Long, Didja's CEO. "The Clippit platform only monetizes clips that are the subject of agreements with the applicable content owners.”

Didja notes that nearly one-third of clips created by Clippit users are from sporting events, and that those clips account for 40 percent of the service's social media views. Programs from the four major broadcast networks make up 44 percent of all clips created, but only 30 percent of the views.

The Clippit 2.0 interface