Tulix Systems - View From The Top 2016
The following is a sponsored article.
It’s been another exciting year for us at Tulix. We’ve seen unprecedented growth not just for ourselves, but from our customers, many of whom have had tremendous success streaming and monetizing their content with the help of our end-to-end OTT solution. Beyond the quality and scalability of our CDN and streaming services, a core component of that success has been the subscription-based business model that we have perfected over the last few years, which has paired transparent and predictable costs with consistent and sustainable revenues for our customers.
While many content providers struggled trying to make advertising-based business models work, we concentrated on building our own monetization engine, believing that the existing cost structure and technology made advertising unviable for most OTT operators. However, we believe the industry has reached a turning point in this regard, and Tulix is now working on innovating an advertising platform from the ground up that will provide cross-device ad-insertion which will serve targeted advertisements to viewers based on user profiles.
This will be a completely fresh, independent architecture that will serve the needs of advertisers, provide a better viewer experience, and generate sustainable income for operators. We will be launching this new system by the end of this year, and are excited for the opportunities it will bring to current and future customers in 2017.
Tulix Systems
55 Marietta St.
Suite 1740
Atlanta, GA 30319
USA
tulix.com
@TulixSystems
This article is Sponsored Content
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