Video: Has the Time Come for Mass HEVC Adoption?
Learn more at Streaming Media East!
Read the complete transcript of this clip:
Dror Gill: Last year at Streaming Media, if you would ask people about HEVC they would say, "Yeah, we're using it." Those service providers were delivering to 4K TVs. We want to do over-the-top 4K with HDR. Obviously HEVC was the right choice. For any other application, the debate on next-generation codecs was still open. But this year there have been major changes.
In April, Samsung announced that the Galaxy S7 and S8 support HVC decoding and also the high-end tablets. In June, at WWDC Apple announced support for HEVC in iOS 11, which is since been released and macOS High Sierra. Also, on the Windows platform, if you're running the Edge browser and your Intel chip inside has a Skylake or Kaby Lake with HEVC decode capabilities, you already have HEVC support on your Windows computer as well.
I believe that by the end of this year, we'll see hundreds of millions of devices that are already HEVC-capable, including the ability to decode HEVC in software. So the question now regarding HEVC is not if or when. Now the question is to be: How?
Related Articles
NETINT's David Zhou discusses what is driving HEVC adoption in this clip from his presentation at Streaming Media Connect 2021.
29 Sep 2021
Beamr's Dror Gill and Intel's David Hoff discuss how increased hardware commitments have transformed HEVC encoding from cost-prohibitive to cost-effective.
19 Apr 2018
Deluxe Entertainment Services Group's Theron Trowbridge and Beamr's Dror Gill discuss how the proliferation of HDR will impact content delivery in the consumer entertainment market.
01 Feb 2018
Streaming Media's Tim Siglin interviews Beamr CTO Dror Gill at Streaming Media West 2017.
16 Nov 2017