Faroudja to Showcase New Video Bitrate Reducer at NAB

Yves Faroudja, a recognized visionary in the field of video processing, announced that his new company, Faroudja Enterprises, would introduce its Video Bitrate Reducer (VBR100) technology at NAB in the Wynn Parlor Suites E.

Faroudja Enterprises' new patent-pending technology delivers 35% to 50% video bit rate reduction without any perceptual loss of quality. And it is interoperable with any type of video compression or resolution, from sub standard definition to 4k.

The new Faroudja Enterprises' technology also provides a concurrent lower resolution version at no extra bandwidth cost. For example, additional benefit is gained with 4K sources by delivering a 1080p parallel feed at no extra bandwidth cost.

"Demand for video bandwidth is doubling every 3 years, yet network compression schemes efficiency doubles every 10 years," said company founder Yves Faroudja.

"It is clear that a fundamental change must be made in how networks operate.  Our new technology provides a solution for this today, easily integrates into existing systems, and is fully compatible with future compression schemes (e.g. HEVC, VP9, etc.).  Our approach is agnostic of compression standards."

Any system where large volumes of video data must be distributed between servers, broadcasters, satellite uplinks, cloud services, consumers or video conferencing hubs can benefit from this technology by using lower bitrates. Less data enables faster transfers, less storage, and lower operation costs while providing the opportunity to add more streams and channels for higher revenue.

Said Jon Peddie of Jon Peddie Research, "Faroudja's concept is to preserve image quality at reduced bit rates with existing compression systems via the use of novel, compression/codec agnostic pre and post processing. To do this, he used his organization's knowledge outside the world of compression to improve it."

About the Company:

Faroudja Enterprises, Inc., a privately held corporation established in January 2013 and located in Los Altos, California, specializes in the improvement of video compression efficiency and video quality techniques.  Founders Yves Faroudja, Isabell Faroudja, and Dr. Xu Dong, are world-renowned video experts and established industry entrepreneurs.

Yves Faroudja has been fully dedicated to the advancement of video technology, holding more than 75 U.S. and foreign patents, and has been awarded three Emmysfor technology and the prestigious David Sarnoff Gold Medal.

He has been instrumental in improving video enhancement, noise reduction, encoding and decoding as well as pioneering line multiplying/scaling technologies. His former company, Faroudja Laboratories, manufactured commercial and consumer products designed to bring HDTV-quality images to the digital broadcast, display, and Home Theater markets.

Industry Announcements's article first appeared on OnlineVideo.net