Activia Crowned as the Most-Shared Online Video Brand of 2014

According to the marketing technology experts at Unruly, Activia was the most-shared brand in online video for 2014 (or at least up until November 18, which is when Unruly stopped examining data). Partnering with Shakira, Activia created a World Cup ad that currently has over 415 million views on YouTube, and 5.8 million Twitter, Facebook, and blog shares according to Unruly. While the ad features Shakira, several soccer stars, and even an elephant, the one thing it doesn't feature is yogurt, so we're not sure how much Activia it's moving off the shelves.

With 5.8 million shares, the Activia "La La La (Brazil 2014)" video is the most-shared ad of all time, says Unruly. The ad launched a month before the World Cup began. Nike and Adidas also rode the World Cup to video-sharing success.

As the chart below shows, Coca-Cola, Budweiser, and Pepsi were also tops in video sharing this year. There are no auto brands on the top ten list, a fact Unruly attributes to the poor ad performance of this year's Super Bowl. Online video sharing dropped by a third around the 2014 Super Bowl, which the company says is unprecedented.

"In a cluttered media landscape these are the hero brands that have cut through the noise, the social brands that have invested in making a genuine connection with their consumers and are creating ads that people choose to watch and share," says Richard Kosinski, president of U.S. Unruly.

Troy Dreier's article first appeared on OnlineVideo.net