Cinarra, SoftBank-Funded Innovator In Real-Time Mobile Data Analytics To Benefit Carriers, Advertisers & Consumers, Marks Major Milestone Towards Global Expansion With Launch of RealSight Platform

Bridging the timely and lucrative gap between carriers, advertisers and consumers as never before, global technology innovator Cinarra Systems (www.cinarra.com) - funded by leading Japanese carrier SoftBank Corp. - today marks its most significant advance into the U.S. digital marketing arena with the launch of RealSight, a game-changing online to offline (O2O) attribution platform designed specifically for linking consumer mobile ad views with real venue visits.

The announcement was made by Sundi Sundaresh, CEO of Cinarra, which was founded in 2012 and has offices in the U.S., Russia and Japan. Investors in Cinarra include SoftBank Corp. and Almaz Capital, with clients including SoftBank, Nissan, Reckitt Benckiser and Adidas.

Mobile Programmatic Advertising Goes Global                                                        

Already a proven success in Japan and elsewhere in Asia, RealSight maintains complete customer privacy while analyzing mobile ad views and attributing later ‘downstream' venue visits such as the timing and frequency with which consumers visit related venues (i.e. analyzing car buyers who are exposed to mobile advertisements and then later visit a related car dealership).

Integral to RealSight's appeal for carriers and advertisers is the product's comprehensive and easy-to-understand self-service reporting interface providing crucial near real-time behavioral insights in a fully anonymized manner that protects consumer privacy and never accesses personally identifiable information.

Recognizing that RealSight is perfectly timed to help American and European carriers and advertisers transition to a new mobile economy, Cinarra is in dialogue with several prominent U.S. and European telecoms and brands and is expected to announce new partnerships shortly.

RealSight: Taking Attribution Analytics Beyond Conventional GPS Technology                                           

Finding a way to attribute consumers' online shopping habits and interests with actual real venue visits has been the holy grail among both carriers and advertisers since smart phones changed our lives more than a decade ago.

While the industry has been primarily focused on using GPS data for O2O attribution analytics, GPS data derived from mobile applications is limited in numerous ways. Specifically, apps that use GPS are notorious battery-drainers, and GPS measurements don't work well indoors, which is critical for indoor venue visit attribution measurements. Furthermore, GPS-based signals are not able to distinguish between consumer visits to different venues within the same enclosed multi-level shopping mall.

The Cinarra Solution

Addressing the changing needs of an increasingly mobile society, Cinarra Systems' technology enables carriers to interact seamlessly with brands and their advertisers, bringing two mutually-dependent but highly disparate industries together in ways neither once thought possible. Among Cinarra's many unique attributes:

Cinarra's Audience Platform provides an integrated Demand Side Platform (DSP) & Data Management Platform (DMP) solution for carriers that enables a mobile display ad business in their geography. This advanced technology lets carriers develop countless new digital media-based revenue streams without prompting consumer privacy concerns.

Cinarra's Attribution Platform for brands and advertisers analyses the effectiveness of their online messaging by measuring consumers' "Real Life" venue visits. To streamline the process for clients, Cinarra provides venue walk-in rates, audience reports, purchase frequencies and lead time analysis.

Cinarra's Analytics Platform provides audience segmentation, behavior and personas based on venue visits; data on-boarding utilizing CRM data; and location & venue analytics. Cinarra is currently live with SoftBank Corp. in Japan, processing billions of 4G/LTE and Wi-Fi location updates daily for over 30 million people spanning hundreds of thousands of venues/locations.

Addressing the considerable potential of Cinarra in the U.S. and beyond, company CEO Sundi Sundaresh commented, "The U.S., China, Japan, UK and Germany are expected to remain the world's leading ad markets for the foreseeable future, with mobile advertising expected to account for some $230 billion per year around the world. Given America's leadership position in the mobile advertising revolution, Cinarra is excited to enter the U.S. market with our forward-looking RealSight platform and we look forward to enjoying significant growth here and elsewhere throughout the world over the years ahead."

About Cinarra Systems

Following the customer journey, Cinarra leverages deterministic carrier data to provide advanced targeting, analytics and custom personas to drive revenue and results for brands and carriers. Cinarra has raised over 25M to date from SoftBank Corp., Almaz Capital and other leading investors. For more information, please visit www.cinarra.com.

Industry Announcements's article first appeared on OnlineVideo.net