TwentyThree unveils new Account-Based Marketing tool, allowing seamless video integration into campaigns

TwentyThree, today is launching a new Account-Based Marketing tool that will allow marketers to integrate video seamlessly into ABM campaigns, follow prospects, and engage with targeted accounts.

The new ABM tool will allow marketers to share content that is only relevant to that certain company or user, creating far more effective and targeted campaigns. Many marketers can now integrate ABM video behavior into existing marketing automation systems, which will allow users to lead score, automate workflows, and send personalized emails within tools like HubSpot, Marketo, Eloqua, and Pardot based on video behavior.

Launching today, customers will be able to gain access to the new features built into the TwentyThree platform, including:

• The ability to assign sales specific accounts


• Follow a certain user - or even an entire company - to receive real-time updates for when they've watched video content


• The ability to track if a certain prospect engages with a video, including heatmaps of viewing behaviours


• Access to targeted lead generation

Video integration into marketing strategies has already proven to be more successful in campaigns. According to TwentyThree's State of Online 2017 report, including a GIF or animated thumbnail can improve CTR's by 62%. While this would be more traditionally thought of with mass emails to a database, video in emails can also improve results from ABM outreach. Inside of a marketing automation system, users can send personalized video directly to a prospect.

More information can be found on the TwentyThree blog post, with a live webinar taking place at 5pm BST// 12pm ET // 9am PT today. If you would like further comment from Thomas Madsen-Mygdal, CEO and Co-Founder of TwentyThree, please let us know.

About TwentyThree

Video is the best way to tell stories and connect with your customers. At TwentyThree, we empower marketing teams to finally integrate and add video to their marketing stack to successfully run video with inbound, social, and demand generation.

The world's best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel.

Thousands of marketers are using TwentyThree to significantly increase their results and gain the missing 50% of website data through video marketing.

Industry Announcements's article first appeared on OnlineVideo.net