Richfx Acquires Blue Rock Giftmail Service

RichFX (http://www.richfx.com) previously known as WebGlide, said it has acquired Blue Rock Inc., an Atlanta-based gift personalization company.

Terms of the transaction were not disclosed.

Blue Rock developed giftmail.com (http://www.giftmail.com) which personalizes and delivers gifts. This falls in line with RichFX's plans to deliver e-commerce solutions via its rich media system.

According to RichFX, Blue Rock is doubling in size over the next 12 months.

RichFX is backed by venture capital firms, including Coral Ventures, and has an equity partnership with RealNetworks, as well. RealNetworks says it plans to incorporate RichFX's system into its own software.

RichFX CEO Tal Kerret said, "RichFX is very excited to be joining with the outstanding team of professionals at Blue Rock, who have built strong relationships with some of America's leading retailers and developed an innovative new service for e-commerce sites. Adding this retail expertise and the giftmail service to the RichFX technology for creating immersive retail environments is a powerful marketplace combination."

RichFX was founded in Israel - where it currently employs 75 employees in Tel Aviv and has corporate offices in New York and Atlanta.

RichFX co-founder Tal Kerret serves as CEO of the combined company, and RichFX co-founder Tomer Ben-Kiki serves as President. Blue Rock co-founder Bill Dodd will serve as Senior Vice President, Strategic Partnerships and Sales and General Manager of the Atlanta office, while his co-founding partner Katharine Kelley will serve as Vice President,