EyeWonder To Provide Technology to Shopping Channel UK

EyeWonder (www.eyewonder.com) announced that it will license its Java-based streaming video technology to the Shopping Channel UK, an online shopping site. Financial specifics were not released.

"EyeWonder's technology will allow us to fulfill our vision of a truly interactive shopping experience for our audiences," says Shopping Channel UK CEO Lee Edwards. "With the EyeWonder technology we can now deliver quality video and audio to consumers to create an engaging online shopping environment."

John Vincent, CEO of EyeWonder, said that the Shopping Channel UK is a perfect client to use its technology. "Because it is Java-based and does not require any user download, the video content can be delivered seamlessly to the broadest possible audience," he said. "And, as with e-commerce sites in the U.S., the Shopping Channel UK will enjoy the impact of video on increasing online sales."

The Shopping Channel UK, which features home and garden exhibitions, was founded in December 1999, and will launch in April 2001.

Atlanta-based EyeWonder closed its first round of funding totaling $2.5 million last July.