DRM Solutions: Who Holds The Keys To The Future of Streaming Media

The Upside Of It All
For the Streaming Media professional, these are the early days of the DRM evolution into a full blown offering that can be used to effectively compliment your services today. The rapid globalization of Media, Technology and eCommerce make the three-way struggle between Sony, Microsoft and Apple for the control of your desktop one that will offer this industry a lot of great opportunities.

As the news and the net begin to cover this battle more, it will raise the visibility of streaming media as an effective tool to communicate in a global manner and in this case securely using monetized transactions. That’s something to get really excited about as you plan your upcoming development and deployments. Take another look at DRM and how you can make yourself a player in this important game.

There is a variety of literature on the Windows Media DRM and Real MCS technologies in both Usenet Groups, the WMTalk list, the RealForum and if your not inclined to build your own solution, there are numerous DRM providers in the marketplace which you can partner with to satisfy your customer’s needs. Take a moment to email or call someone you know using DRM and pick their brain a bit.

Current DRM methodologies support both conventional streaming and downloads which can be used in various ways to drive traffic to your hosting applications. Using DRM for downloads you can drive users back to your hosting infrastructure using time based policies and for streaming you can raise the authentication requirements to every click which could reinforce your streaming delivery revenue. For you this means a more complex and dynamic relationship with your customers and their end-users which drives up the value proposition for your streaming media services.

In the end you hold the key to your success in Streaming Media and DRM is a part of this success. In the next few months look for more review and analysis of Streaming/DRM connection as it relates to hardware, software and personal devices.

If you haven’t read my article on how to Make Money using Streaming Media you should do so now. The article was one of the highest read pieces here at StreamingMedia.com and it tells me that Streaming Media Professionals are looking for more ways to increase their bottom line and DRM clearly offers a way to do that today without spending the bank.

For more info: http://www.streamingmedia.com/article.asp?id=8306&c=10