The Future's So Bright: H.264 Year in Review

For example, Marty Roberts, VP of marketing for thePlatform, Comcast’s internet and mobile video management services subsidiary, commented, "We haven’t seen much uptake of H.264 across our customer base yet. Most of our customers are still using Flash VP6 because of playback ubiquity. Between the quality of the video for PC and Mac playback, more mobile phones supporting the codec and IPTV deployments embracing H.264, we expect to see more changeover in 2009."

Conclusion
Over the next 12 months, most serious Flash producers will either upgrade to Adobe CS4 or to an encoding tool that supports F4V creation. By the close of 2009, the installed base of H.264-capable Flash Players should hit the 95%-plus mark, and even the most business-minded publishers could reasonably assume that the remaining 5% of technology Luddites probably weren’t worth the wait.

H.264 will likely be declared the winner in the cellular phone market, and video from cell phones will become a more viable market. While 2008 clearly wasn’t the year that H.264 conquered the world, it’s hard to see any serious hurdles in H.264’s way for 2009 and beyond.

To Infinity and Beyond: MPEG LA Extends H.264 Internet Video Moratorium Indefinitely

The standards body extended in perpetuity the royalty-free license on internet video that's free to users from 2015

26 Aug 2010